A brand that needs an identity
Your business is starting out or introducing a new offering and needs an identity that helps explain who it is and what it does.
Brand design and identity
A consistent identity at every point of contact.
We create and refresh visual identities and communication materials, with usage guidelines and applications tailored to your business, from your website to printed materials.
When it makes sense to create or refresh your identity
An identity that no longer reflects your business
The company has evolved, but its logo and materials still represent an earlier stage of its activity.
Inconsistent materials
The website, social media, presentations and printed materials use different colours, typefaces or styles.
Solutions
What we can create for your brand
Visual identity
Develop the logo, usage versions, colours and typography based on the brand's objectives and audience.
Brand evolution
Review the existing identity and propose refinements or a new visual direction, with attention to the elements that should be retained.
Brand guidelines
Define rules for the use of the logo, colours, typography and imagery, with examples for the materials included in the project.
Corporate materials
Prepare business cards, letterheads, email signatures, presentations or other agreed materials for the company's communications.
Digital applications
Adapt the identity to the website, social media and digital communication templates, with defined formats and content.
Campaign and print materials
Create materials for campaigns, events or print communications, adapted to the dimensions and production requirements.
The project can cover a complete identity or specific materials. The media, formats and number of items are identified in the proposal.
Visual and production choices We define the materials required and assess whether content and templates can be reused. For printed items, we coordinate requirements with the producer, without attributing environmental benefits to materials or processes without confirmation.
Methodology
From the brief to brand applications
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Understand the brand
We gather objectives, audience information, content and existing materials to define the work scope.
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Define the visual direction
We present the specified proposals and explain design, colour and typography choices.
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Develop and validate
We develop the selected direction and check its use across relevant media and sizes.
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Prepare guidelines and applications
We organise the rules and develop included materials in the formats required for their use.
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Deliver and guide
We deliver the agreed files and usage guidance. New adaptations can be commissioned as required.
Proposals, revisions, approval stages and files delivered are included in the agreed scope. Printing and other production services are identified separately.
Applications
An identity ready to use
The design is supported by guidelines and examples that help apply the brand consistently across the specified materials.
Versions for the agreed media
Prepare versions for light or dark backgrounds and other required uses, with checks for readability and proportions.
Guidelines your team can refer to
Identify colours, typography, clear space, minimum sizes and uses to avoid.
Materials with defined formats
Deliver the agreed files for digital use or production, with the editable templates included in the proposal.
The guidelines and files cover the agreed applications. Delivery of a PDF or final images does not imply delivery of all working files.
Proposal
A proposal with defined deliverables and revisions
Creating or evolving the identity
Brief, visual proposals and development of the approved direction, with identified deliverables and revisions.
Guidelines and applications
Preparation of the guidelines and specified materials, with agreed formats and usage requirements.
Adaptations and production
New items, subsequent changes and any coordination with producers, with a separate quote and terms.
The proposal distinguishes design, adaptations, resource licences and production. It defines the materials to be supplied by the client and usage rights for the delivered elements.
Related services
Services to apply your new identity
Professional websites
Apply the identity to a website with organised content and navigation tailored to your audience.
Online stores
Adapt the brand to the presentation of products and the online store's purchase journey.
Digital marketing
Prepare content and campaigns with the company's identity and message.
Frequently asked questions
Before you start
Can we keep the logo and refresh the materials?
Yes. We can work with the existing identity and review the applications required. The brief identifies the elements to retain and the files available.
Do we need to change the identity completely?
No. The analysis may lead to refinements to the logo, typography or materials. A more substantial change depends on the company's objectives and decision.
What do the brand guidelines include?
The content is defined in the proposal. It can include logo versions, colours, typography, clear space, minimum sizes, incorrect uses and examples for the agreed media.
Which files do we receive at the end?
The proposal identifies the final files, formats and editable templates included. Third-party resources, such as fonts or photographs, may have their own licence terms.
Does Vectweb also arrange printing?
Production and any coordination with suppliers are defined on a case-by-case basis. Designing the items does not automatically include printing, transport or installation.
What is the project's cost and timeframe?
They depend on the scope, items, proposals and planned revisions. The proposal identifies deliverables, costs and the schedule, including approval stages and dependencies on the client's content.
How would you like your company to look?
Tell us about your brand, the materials you already use and the media you would like to create or refresh. We can help define the project's scope.