Raise awareness of your business
Your company needs to present its offer to the right people and maintain consistent communication across digital channels.
Digital marketing
Digital marketing with a defined plan and objectives.
We plan content, search, campaigns, social media and email marketing to suit your business. We define indicators and track results to guide the next actions.
Where it makes sense to act
Improve enquiries and sales
Your website or store receives visits, but you need to understand what helps or hinders an enquiry or purchase.
Organise channels and investment
Actions are scattered, and your team needs priorities, a schedule and criteria to evaluate investment.
Areas of work
Areas we can work on
SEO and search
Improve your website’s structure, content and technical elements to help search engines discover and understand your offer.
Advertising campaigns
Plan and manage campaigns in suitable channels, with defined audiences, messages, landing pages and budgets.
Content and copywriting
Prepare text for websites, articles and campaigns, with a clear message consistent with your brand.
Social media
Define channels, the editorial calendar and posts, with ongoing support appropriate to your objectives and the service contracted.
Email marketing
Prepare newsletters and campaigns for contacts with appropriate permission, with segmentation, messaging and subscription management.
Analysis and measurement
Configure the agreed measurement and analyse visits, enquiries and purchases to support decisions about content, channels and investment.
The combination of services depends on your business objectives and resources. Image and video production, tools and advertising spend are identified in the proposal.
Clear content for AI-powered search too We organise information to answer customers’ questions and make content easier to understand. Visibility in search results and AI-generated answers depends on each platform’s systems and is not guaranteed.
Methodology
From analysis to ongoing campaign support
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Analysis
We understand the business, audiences, offer, channels and available data.
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Plan
We define priorities, messages, schedule, budget and indicators suited to the objective.
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Preparation
We prepare content, campaigns, landing pages and measurement according to the approved scope.
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Activation and testing
We validate creative assets, links and journeys before publication or campaign launch.
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Ongoing support
We analyse data, propose adjustments and review priorities at the agreed frequency.
Each action has defined owners, approval conditions and deliverables. Continuity depends on the plan and the ongoing support contracted.
Indicators
Indicators linked to business objectives
We define what to evaluate before launching activities. Indicators distinguish visibility, interaction and outcomes relevant to your business.
Visibility and visits
Track content discovery and relevant visits to your website or store.
Enquiries and purchases
Track enquiries received and purchases recorded, with clear criteria for each activity.
Investment and progress
Relate costs to measured results and compare periods with their conditions clearly identified.
Clicks, enquiries and sales are different measures. Reports identify sources, the reporting period and data limitations; targets are agreed for each project.
Proposal
A proposal with identified activities and costs
Analysis and preparation
Initial assessment, action plan, content and configuration of the agreed elements.
Execution and management
Production, publication and management of the channels or campaigns defined in the proposal.
Ongoing support
Reports, meetings and adjustments, with agreed frequency and scope.
The proposal separates Vectweb’s fees, advertising spend and the costs of tools or external production. It identifies deliverables, approvals and responsibilities.
Related services
Services that can support your activities
Professional websites
Prepare pages and content that present your business and make getting in touch easier.
Online stores
Improve your catalogue, purchase journey and the connections required for your operations.
Frequently asked questions
Before you start
Do I need to commission every area?
No. We start with your objectives and the channels that make sense for your business. The proposal can cover a specific activity or broader ongoing support.
Can you work with the website and accounts we already have?
Yes. We review existing content, access and configuration. The proposal identifies what can be retained and the adjustments or integrations required.
Does SEO include search using artificial intelligence?
Useful structure and content also help information to be understood in AI-powered search. We assess suitable actions for your website, without guaranteeing rankings, citations or inclusion in answers.
Is advertising spend included?
It is identified separately from preparation and management fees. The budget, limits and payment arrangements with platforms are agreed before campaigns are activated.
How do you evaluate results?
We define indicators, data sources and the analysis period before activities begin. We distinguish visits, clicks, enquiries and purchases and identify measurement limitations.
How much does it cost and when will we see results?
Cost depends on the channels, deliverables and ongoing support. The evaluation period varies with the activity, budget and business conditions. The proposal defines the plan and review points, without promising guaranteed sales or rankings.
Which objective would you like to address in your digital communications?
Tell us about your business, the channels you use and what you want to achieve. We help define priorities and an action plan.